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What Is an HTA Advocate?

HTA Advocates are top manufacturer rep firms that publicly support the Home Technology Association’s mission to raise industry standards and elevate qualified integrators.

These rep firms actively champion higher professionalism in the custom integration industry and support the HTA’s work to highlight the most qualified integrators. 

Their support signals to integrators, architects, interior designers, and builders that HTA Certification matters.


Why Rep FIrms Become HTA Advocates

They want the best representing their brands.
Rep firms know that HTA Certified integrators are vetted for technical skill, customer experience, and reputation.

They support higher standards across the industry.
HTA sets the only independent quality benchmark for home technology integrators. Advocates want the channel to move forward together.

They value early collaboration with architects, interior designers, and builders.
HTA tools like the Budget Calculator, the Project Technology Assessment form, and the HTA Design Partner designation help win trust and get invited into projects earlier.


Why This Matters to You as an Integrator

Seeing your rep firm listed as an HTA Advocate is a strong indicator that they value quality and support integrators who stand out from the crowd.

HTA Certification is a trusted third-party benchmark that helps luxury homeowners and design-build pros confidently choose the right integrator. Less than 10 percent of integrators qualify.

If you want to differentiate your company, strengthen your reputation, and close more projects, it may be time to pursue certification. 

Join the growing group of integrators committed to delivering better technology experiences and setting a higher standard for the home technology integration industry. Apply here: https://htacertified.org/apply/

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