Screen Shot 2021-02-18 at 2.57.58 AMThese HTA Mind Share webinar topics have been carefully chosen to maximize your business opportunities and ensure your success in the future. Save the dates, more information to follow.

  • April 21: “You Don't Need Leads...You Need CLOSES Dummy!” - Moderator will be Jason Knott. Panelists: Ed Gilmore of Gilmore’s Sound Advice (NY), Mark Ontiveros of Audio Images (CA) Barry Schurr of Osbee Industries, Inc. (NY), and Eric Thies of DSI Luxury Technology (CA). Register here. This is a follow up to the recently published article on CE Pro titled: Lose the Leads Mentality & Focus on Closing Percentage.
  • May 19: “D-Cinema: The Ultimate Frontier for High-Performance Cinema”. How to incorporate D-Cinema into your service offerings.
  • June 23: “Cracking the Code on How to Sell Lighting Fixtures” Learn how to enter this profitable category without alienating electricians.
  • July 21: “Tips & Tricks to Make Architects Your Best Friend”. Learn from fellow HTA integrators on how they inspire loyalty from interior designers.
  • August 18: “Tips & Tricks to Make Interior Designers Your Best Friend”. Learn from fellow HTA integrators on how they inspire loyalty from architects.
  • September 15: “Tips & Tricks to Make Builders Your Best Friend”. Learn from fellow HTA integrators on how they inspire loyalty from builders.
  • October 27: “How do You Stack Up?” Compare your company numbers to the top performing CI firms.

Design with Light: Motorized Shading in a Modern Mountain RetreatGreatRm_Big Sky_from Kitchen_Shade Closed

Lutron's Palladiom Collection of wall controls and motorized shades offers an elegant but unobtrusive aesthetic in this modern mountain retreat. Check out this use case to help you increase specifier relationship building and create new leads with this real-world example of motorized shading done right.  Read the story here. 

 

 

 

Premium Brands that Sell Themselves: PRO Audio Technology and TheoryPro_ Audio_Technology_Speakers_Group_shot (1)

Pro Audio Audio Technology and Theory have three things that make both brands easy to sell—a solid brand story, outstanding, demonstrable product performance, and stellar sales support. Read the story here.

The HTA Budget Calculator Keeps Getting Better!

Be sure you link to the HTA calculator (or embed it) with your unique dealer ID number. The dealer-coded version has just been updated with the following changes:

  1. You will see a tick box below the calculated budget asking the user if they would like to have the budget emailed to you. If they select it, you will be emailed the budget along with their name and email address. If they opt not to send you the budget and only email it to themselves, then…
  2. You will still get the budget emailed to you, though anonymized without the user’s name and email address.

This is a powerful metric to receive from potential client. Be sure you are having prospective clients use the budget calculator before spending hours creating proposals. Prequalify your clients and make sure they know what realistic budgets are. Put the burden of sticker shock on the HTA calculator…not on you! Instructions are here. If you do not know your unique dealer ID, email jeff.bassetti@htacertified.org for it.

Interior Design Society Webinar Featuring HTA

On April 7 at 10am PST / 1pm EST, you’re invited to attend the IDS’s virtual webinar as HTA’s CEO Josh Christian presents “Home Technology - how much and who can install it?” All HTA dealers and Supporting Brand members are invited as the HTA explains how interior designers can keep up with tech trends, calculate realistic budgets (hint: HTA budget calculator!), and how to find the most qualified integrators (hint: YOU!) Register by clicking here.

Enter These Awards! 

  • Are you a CE Pro Top 100? Curious if you qualify? If so, enter by March 26 at this link.
  • CEDIA Award for integrators close April 4, 2021. More info here.

Two New HTA Dealer Incentives!cash

In the “Exclusive Deals for HTA Members” link below, see the new 20% off Wall-Smart offer and the Sonance outdoor demo contest. An HTA exclusive: one HTA dealer will win a Sonance Garden Series system.

 

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