I Hear Some Integrators Aren't Getting Value from HTA Certification...

The only way an integrator will fail to realize any value of HTA Certification is if they do not leverage their HTA status or use any of the tools we provide. It is impossible not to see value if an integrator implements the tools the HTA provides. These sales and marketing tools are discussed during the onboarding call and subsequent training. For the mere cost of a decent 65” TV, here are some of the tools:

• Branding:

  Brand your website, design documentation, proposals, and email signature at minimum with the appropriate HTA Certified logos. Include a brief explanation of what HTA Certification means, such as branding your website appropriately (a good example here) or linking your logos to the HTA Certification Defined page. If an HTA Design Partner, add and link those logos for further trust signals.



• Elevator Pitch:

  Use the HTA elevator pitch early in the discovery phase with client prospects and trade partners (architects, interior designers, builders, etc.) to build trust, enhance credibiilty, and elevate your firm above the fray.
   

• Prequalification / Budgeting:

  Leverage the HTA technology budget calculator to prequalify prospects (and never have to ask "What's your budget?" ever again).
   

• Trade Partner Relationships:

  Leverage the HTA Design Partner designation when creating relationships with new trade partners, and share how they benefit when you are hired earlier (this is no-cost additional opt-in designation available to HTA Certified integrators).
   

• Trade Partner Tools:

  Leverage the custom 'Project Technology Assessment' form to share with their trade partners as an aide to get hired earlier (we make a branded version for each integrator).
   

• Powerful Reference:

  Leverage the HTA's CEO as a reference both in writing (personal reference letter provided) and for prospective clients and trade partners to call for a personal reference.

If you know of an integrator not realizing value from HTA Certification, ask them which of the above tools didn't work. You will probably get a blank stare back.