What HTA Certification Delivers to Your Firm

You get out what you put in. When integrators work these tools into their process, they see measurable lift in trust, budgets, and close rates and get brought to projects earlier. The sales and marketing tools below are discussed during the onboarding call. For the mere cost of a decent 65” TV, here are some of the tools:

• Making Trust Visible:

  Add the HTA Certified logo to your website header, proposals, and email signatures. Link each logo to 'HTA Certification Defined' so prospects and trade partners can verify you in one click. If you are an HTA Design Partner, add that logo alongside it for added trust. Click here for a good example of a website leveraging HTA for trust signals. 



• Say This First:

  Use the HTA elevator pitch early in the discovery phase with client prospects and trade partners to build trust and elevate your firm above the fray.
   

• Start With Budget Clarity:

  Open discovery with the HTA Technology Budget Calculator. You will prequalify without asking “What’s your budget?” and set realistic scope from day one.
   

• Trade Partner Relationships:

  Leverage the HTA Design Partner designation when creating relationships with new trade partners, and share how they and their clients benefit when you are hired earlier (less change orders, better aesthetics, etc.)
   

• Trade Partner Tools:

  Share the custom-branded  'Project Technology Assessment' form with trade partners to get hired earlier in their workflow.
   

• Proof the Tools Work:

  A salesperson new to the industry at an HTA Certified firm is pacing over 6 million dollars in year two by leading every opportunity with three things: HTA Certification, HTA Design Partner status, and the HTA Budget Calculator. Right tools, right order, real results.
   

• Powerful Reference:

  Use the HTA CEO reference letter to create additional trust. Add him to your references list for a strong endorsement.

Not seeing value yet? Run the quick plan above for 90 days, then check your numbers.