The "WHY" and "WHAT" of the 'HTA Best in the U.S.' Award

 

WHY -

Potential clients want as much assurance as possible that the firm they hire for their technology needs is qualified. This award is designed to create an additional trust factor for prospective clients, architects, builders, and designers. It helps prospective clients and trade partners know you excel in the CI industry and have consistently high marks outside of a one-off project.

Less than 3% of integrators in the USA have thus far met HTA Certification criteria. You have a unique advantage in the marketplace through this award, another unique advantage that differentiates you from the masses of ‘AV guys’ who routinely deliver poor technology outcomes for their clients.

 

WHAT -

The Home Technology Association’s “Best In The U.S.” awards are entirely merit-based and honor integration firms that meet the HTA’s rigorous certification standards. They are unique in that they do not depend on the size of the company, sales volume, or a specific project.

There are three award tiers: Black, Platinum, and Gold. These awards are given to HTA Certified dealers who meet and maintain HTA Certification standards for the Estate, Luxury, and Foundation tiers, respectively. You are given a certificate and a logo to promote the award on your website, social media, and general marketing.

Are firms within each award tier differentiated? Yes. Discussing this award with a potential client should segue into your HTA Certification status. If your company has a showroom, a large staff, etc, these company attributes will clearly show on your HTA company profile page.
 

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