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HTA Presents Benefits of HTA to Azione Unlimited Members - October 2017

HTA Presents Benefits of HTA to Azione Unlimited Members - October 2017

Buying group members learn what it takes to get their company HTA Certified

Santa Monica, CA (October 9, 2017) – The Home Technology Association, the first Independent organization to educate and empower homeowners in their technology purchases, recognize exceptional businesses, and elevate the technology integration industry’s status and stature with a rigorous third-party certification process, will present the benefits of HTA during a special session of Azione Unlimited’s upcoming Amalgamating Assembly in Austin. Josh Christian, HTA Director of Certification, joins a prestigious list of guest speakers that includes representatives from IBM Watson, Google, and Morgan Stanley.

Azione members will gather at the Sheraton Austin at the Capitol in Austin, Texas, October 11 – 13, 2017 to learn about wealth creation, business process improvement, and more. During the HTA session, Christian will describe how industry-wide, third-party certification standards for integration firms can elevate the home technology industry and simplify smart home sales.  

Aligning with Azione Unlimited    
After a successful launch in late August, the HTA has aligned with organizations like Azione to educate and inspire their members to realize the benefits of HTA certification. With 17 integration firms already HTA-certified in Southern California, the HTA has branched out nationwide to recognize the top 10 to 15 percent of integration firms across the U.S.

Announcing his support and endorsement of the third-party certification, Azione President Richard Glikes says, "This distinction is a tool Azione members can use to legitimately distinguish themselves from the competition and position their own company above competitors in terms of technical knowledge, expertise, and exemplary service. Chefs have Michelin stars, autos have safety ratings, diamonds have GIA certification, and now the best integration firms have HTA certification.”

Integration Firms Realize Benefits of HTA Certification
Azione member and HTA Certified integration firm Cantara is already enjoying the benefits of certification. “Using HTA, I was recently able to separate Cantara from another bidder that had less experience on this scale of a project. This allowed a discussion about skillset rather than proposal price,” says Cantara’s Jason Voorhees.

“HTA helps get the discussion started with the clients on what a professional System Design, Installation, and Service of the System really means. It validates our work and helps us stand out from the crowd of possible choices, and gives the customer peace of mind in choosing the correct integrator.”

Urging Azione dealers to apply for HTA certification for their companies, Glikes, who serves on the Board of Advisors for HTA and helped craft the standard, concludes, "Josh Christian joins a superb line-up of guest speakers. I'm certain once our members hear what he has to say, they will embrace the opportunity to become HTA Certified.”

About the Home Technology Association
The Home Technology Association (HTA) was formed to create a preeminent standard of excellence for the Custom Installation (CI) industry. HTA Certification is a rigorous-to-achieve standard that homeowners, builders, architects, and interior designers can rely on to find the very best residential technology integrators for their projects. Technology integrators who have passed the demanding 60+ point vetting process that focuses on exemplary customer service and aftercare support and a positive business reputation will be HTA Certified and recognized as part of an elite group of dedicated, highly skilled firms. The stringent criteria was developed by industry veterans, which were refined by the HTA Board of Advisors, which includes top executives from Sony, Lutron, Crestron, Control4, Savant, and more.

The mission of the Home Technology Association is to raise the bar in the CI industry by giving exceptional integrators a prestigious third-party endorsement they can use to differentiate their offering and ultimately, win more projects. Not only does this drive more business to the integration community, but it also ensures consumers have consistently great technology experiences. The result will be a dramatic transformation of the reputation and overall presence of the integration community and those who serve it. Learn more by visiting and by following the Home Technology Association (HTA) on LinkedIn, Twitter, and Facebook.

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