See the HTA's Mind Share Webinar Topics for 2022
HTA's Mind Share webinar series for 2022
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"Mind Share" Webinars Topics - 2022

The Home Technology Association has once again created a series of branded 'Mind Share' webinars designed to make HTA Certified integrators even more successful. These series of webinars are exclusively for HTA Certified integrators and HTA supporting brand members. Bookmark this page as dates and details are filled in throughout the year. 

The Best Retirement Plan for Integrators - Buying Your Building (January 26th)

Many CI businesses are so hard to sell since they are centered around the owner. Many business owners find that investment early in a building provides a great income stream in retirement or a big cash infusion to your retirement nest egg. In this webinar, we will discuss:

  • The math of purchasing an owning a building
  • How to get an SBA loan so you can purchase with minimal down payment
  • Tales from the trenches from an integrator who successfully bought his building

How Lighting, Shades & Wellness Puts You in Front of the Line (February 15th)

Are you tired of coming into projects too late? Architects and clients feel that lighting, window treatments, and increasingly wellness solutions, are a priority in the planning process and are typically designed into the home very early. In this webinar, we will discuss:

  • Why you should lead with lighting, shading and wellness in your trade partner outreach
  • How leading with these subsystems helps you being perceived as more of a design resource than merely a contractor
  • Why lighting and shading are a priority over audio/video to architects
  • How audio/video and control systems are a slam dunk after the lighting and shading discussion
  • Learn from fellow HTA integrators how they are doing this successfully

Next-Level Surveillance: AI & Remote Monitoring (March 24th)

A new revolution has arrived in high-end video surveillance and monitoring, are you up to speed on what’s possible today with AI-enabled surveillance systems? In this webinar, we will discuss:

  • How artificial intelligence is forever changing the game in home surveillance
  • A lighting upsell opportunity: how exterior lighting systems are a deterrent to crime
  • Great RMR opportunities with remote camera monitoring
  • How to radically grow the camera budget

How to Make Your Design Work a Profit Center, not a Loss Leader (April 20th)

Too many integrators are giving away their most valuable asset for free, their expertise! They wrongfully assume that providing system designs and proposals for free is a necessary evil and a cost of doing business. Learn the many benefits of charging for your designs and proposals. In this webinar, we will go over:

  • Why you should market your company to architects, designers, and builders as a three-phase business:
    1 - consulting & design, 2 - a contractor, 3 - a service company
  • How charging for design allows you to sell more efficiently
  • How your design & engineering documentation relates to your perceived professionalism
  • How much should you charge?
  • How to find 3rd party design & engineering resources

Cybersecurity - How to Protect Your Clients (May 25th)

Hackers are an ever-growing threat and your clients fear their personal information getting stolen. What can you as their trusted home technology provider do about this? What should you do about this? This webinar will discuss the following topics and more:

  • Educating your clients on the difference between Cyber Security and Information Security
  • What is my responsibility to my client and where does my liability end?
  • Minimum design elements and hardware specification for a secure network
  • The Cyber Security standards all projects should include
  • Services I should consider to protect my client, their home and their information
  • Cybersecurity service is not a one-time sale, use it to drive revenue across your business

How to Manage Client Budget Expectations (June 29th)

“What’s your budget?” That’s one of the worst things you can ask a prospective client. Almost always they have no idea of what professionally installed home technology systems cost, and therefore you put them in an uncomfortable position. There is a much better way to manage client budget expectations. In this webinar, we will discuss:

  • How to effectively use the HTA budget calculator
  • Top down selling
  • How selling design services can change client perceptions
  • Why you need to be upfront about your market position

Digital Marketing - How to Attract New Clients the Digital Way (July 20th)

Is your firm firing on all cylinders when it comes to utilizing digital tools to attract new clientele? To maximize the many opportunities out there for your brand to be seen, heard, and desired, business owners must tap into digital tools, platforms, and have resources ready to act at a moment's notice. In this webinar we will discuss:

  • Local presence optimization
  • Website and Search optimization
  • Getting involved at the local level
  • How to get & promote great reviews

How to Deal with the USA's Failing Power Infrastructure (August 24th)

The in-home safety and comfort of your client relies heavily on the stability of the power grid for the essential uses and enjoyment. As a technology professional, you have an opportunity to deliver smart energy solutions that extend the effectiveness of traditional back-up power, or equip the home to be energy independent. In this webinar, we will discuss:

  • How smart energy is the foundational to every smart home
  • Tangible opportunities to enhance the energy resiliency of the home
  • Scalable whole-home solutions that provide independence from the grid 
  • Learn from fellow HTA integrators how they are successfully navigating the smart energy category

RMR - The Gift that Keeps on Giving (September 14th)

We all know that service contracts are a great way to take care of your clients’ ongoing technology needs, provide speedy service, and earn recurring revenue. This webinar builds on this foundation with client solutions for the ever-increasing security threats both physical and digital. You do not need to sell alarm systems to benefit from security-based RMR opportunities. Attend this webinar to learn:

  • How RMR drastically increases your company’s value
  • There are at least 5 RMR opportunities available to the CI channel, learn how each one fits into your business
  • Incorporating RMR into your sales process
  • How to earn up to $5000 per month per household!

Builder, Architect, Interior Designer Synergy - The Rules of Engagement (October 19th)

The CI industry’s plague of subpar integrators has hurt the reputation of our industry. Many architects, builders, and interior designers look down on integrators. As you know, this is one the reasons why the Home Technology Association was formed; to change industry and homeowner perceptions of what the best integrators do and how they do it. To foster even better relationships between integrators and industry partners, the HTA will be releasing a new “Rules of Engagement” document. Attend this webinar to learn:

  • Knowledge is power…understanding their perception of you
  • Using HTA Certification as a shortcut to credibility
  • The importance of design & engineering documentation to trade partners
  • Discuss the HTA’s Rules of Engagement document to share with your trade partners. It will outline expectations for you and them and will foster better communication and relationships

How to Work with Interior Designers Logistically and Financially (November 9th)

Some Interior Designers’ business models are similar to an integrator's where a fair amount of their compensation comes from product margin, while others are project-based, cost plus, or hourly. This can lead to friction when you are specifying products that conflict with what they are used to specifying, or must run through you in order for you to support the installation post-sale. The goal of this webinar is to learn the different ways Interior Designers are compensated and discuss strategies to make you a trusted member of their design team, not a competitor. This webinar will cover topics such as:

  • The product categories that can potentially lead to conflicts between integrators and designers
  • Discuss ways to approach designers so they see you as a resource and not a competitor
  • How to make your interior designers look like a hero
  • Hear from integrators who have overcome these challenges