No. Much like a GIA or EGL rating is to diamonds, Michelin stars are to the best restaurants, 5-star safety ratings are to vehicles, ASE certification is to mechanics, and being a CPA is to accountants, a brief explanation that an industry standard based on excellence exists is what builds trust with consumers and trade partners. A visit to the HTA website will help any consumer understand that HTA Certification is the Gold Standard for integration companies. See the video below that helps explain the state of the CI industry to your clients and trade partners: