False. Give your prospective client the HTA elevator pitch, share the HTA Certification Defined page, and you will find that they are more comfortable hiring an HTA Certified firm over a non-vetted firm. Sharing that you are an HTA Certified firm is an easy way to eliminate subpar integrators from consideration, as clients fear making a poor decision on such a vital aspect to the proper functioning of their home.
Every one of us as consumers look to quality standards to help us make informed decisions. GIA certified diamonds are more valuable than non-certified diamonds, Michelin star restaurants are unquestionably considered amongst the best restaurants, vehicles rated with 5-stars by the NHTSA are unquestionably regarded as safe, and HTA Certified dealers are worth more than companies who only claim, though cannot prove, their quality.