platinum Supporters
False. In surveys, 9 out of 10 trade partners would rather hire an HTA Certified integrator over a non-certified firm. If an architect, builder, or designer hasn't heard of the HTA Certified standard yet, give them the HTA elevator pitch, and then ask them if they see value in it. Share the HTA Certification Defined page and you will find that they wish this standard was created decades ago. Some specifiers have even required that integrators must be HTA Certified to submit proposals, and this was specified in the RFP!
The HTA created the opt-in HTA Design Partner program in late 2022 to give architects, interior designers, and builders trust and confidence to bring in HTA Certified integrators into their projects early in their project phase.
Sharing that you are an HTA Certified firm is an easy way to eliminate subpar integrators from the project, and it gives your trade partners an easily defensible reason to strongly recommend your company against unqualified competitors.
Consumers and professionals look to quality standards to help them make informed decisions. GIA-rated diamonds are more valuable than non-rated diamonds, Michelin-star restaurants are unquestionably considered amongst the best restaurants, vehicles rated with 5-stars by the NHTSA are unquestionably regarded as safe, and HTA Certified dealers are worth more than companies who only claim, though cannot prove, their quality.
gold Supporters
