platinum Supporters
This is up to the integrator. How much an integrator benefits depends on how many HTA tools the dealer uses. Like any tool, it must be used to get any benefit.
Passively, an HTA Certified dealer's HTA listing page typically shows on the first page of a Google search, and the HTA's statistics show that most dealer's HTA company profile pages gets a few hundred page visits per year. Though if a dealer never shares the HTA elevator pitch, never explains how HTA Certification differentiates them and elevates them above the fray, never uses the HTA logo on any branding, does not use the HTA budget estimator to prequalify clients, doesn't use their HTA certification status as a way to build credibility with trade partners, never attends any of the business-building HTA 'Mind Share' series of webinars, then the benefits will be much lower than the dealers that actively use the unique tools only the HTA can provide. Like any tool, it must be used to benefit from it.
gold Supporters
