There’s a moment that every integrator knows all too well: it’s late, your eyes are burning from too many hours in front of a screen, and you’re on version six of a quote that should’ve been out days ago. Meanwhile, your family’s already asleep, and that “quick fix” you promised to send has turned into a three-hour rabbit hole of spreadsheets, catalogs, and emails.
For many, that’s just part of the job.
But for one AV pro from Liverpool, it became the turning point.
The Turning Point
Lee Roche, an AV integrator from Liverpool, had spent years running his own business. The work was fulfilling, but the hours were relentless. He found himself juggling line items, chasing down change requests, and pulling quotes together from a jumble of disconnected systems, all while sacrificing time with his family.
The worst part? All that effort didn’t lead to the clarity or accuracy he needed. It just piled on more stress.
So, Lee did what any experienced professional would do: he called his friend. But this wasn’t just any friend, it was Robert Biro, a developer with a talent for turning complex challenges into straightforward solutions. Together, they decided to tackle the problem head-on. Robert would take charge of the technical side, while Lee would guide the process with his deep expertise in AV.
That’s how WeQuote came to be.
Built by an Integrator, Not a Tech Bro
That tool became WeQuote. It wasn’t built in a boardroom. It was built on job sites, in back offices, and around the kitchen table at 1 am, designed with the realities of AV work in mind.
WeQuote didn’t aim to reinvent the wheel. It just wanted to make the wheel turn faster, smoother, and with less guesswork.
● No more copy/pasting between spreadsheets.
● No more scrambling to match quotes to POs or invoices.
● No more proposals that looked like they were made in Word 2003.
Instead, WeQuote automated the messy bits. It brought together quoting, proposals, stock, and procurement in one tidy platform. And it looked good doing it, clean, professional quotes that actually impressed clients.
Why It Matters for Integrators
Let’s be honest: most quoting tools out there weren’t made for us. They’re clunky, over-engineered, or worse, built for other industries and force-fit into AV.
WeQuote is different because it was born in AV.
It understands that:
● Integrators don’t have time to double-handle every job: The quote should feed the invoice, which should feed the PO. Full flow, no friction.
● Margins are tight: Guesswork kills profit. You need real-time visibility into margins as you quote.
● Presentation counts: Clients expect polished, branded proposals that reflect the premium work you do.
WeQuote plays nice with distributors, manages margins properly, and even gives you the power to build out polished, tiered proposals in minutes, not hours.
And as the AV world gets more competitive, your process needs to be just as slick as your installs.
From Liverpool to the World
What started as one man’s solution has grown into a global platform. WeQuote is now used by integrators across the UK, across Europe, and is expanding into the U.S., teaming up with distributors and taking on new markets. But the mission hasn’t changed:
“We built WeQuote to get our evenings back. To see our kids. To make quoting less of a chore and more of a tool to grow your business.”
It’s not about tech for tech’s sake. It’s about getting time back, to focus on clients, on installs, on family.
If you're still quoting out of spreadsheets or stitching together software that wasn’t built for AV, maybe it’s time for a change. Because the truth is, quoting shouldn’t be the hardest part of your job. And you don’t need to be a tech genius to use something smart.
You just need something built by someone who’s walked the same path.
In WeQuote’s case, that journey started in Liverpool and continues wherever integrators are looking to streamline their process and get their time back.
Contact WeQuote by clicking the icons to the right (or below if you're on a mobile device).
