Sonance Revolutionizes the Virtual Showroom with Their Studio360 Tool and Hybrid Tours

Sonance operates on four foundational pillars: that technology should be Designed to Disappear, that Sonance must honor and continue to deliver on a Heritage of Innovation, that they foster Authentic Partnerships, and that they leverage their position to give back philanthropically toward Making the World a Better Place. The brand, along with sister brands James Loudspeaker and IPORT, delivers on these beliefs through the solutions that they bring to market, and in the way they engage with their partners and the community. Sonance believes that when they live by these values, they unlock more value for their customers and partners, leading to continued success for all parties. 

Delivering product solutions is obvious; it's what all manufacturers do. As an Authentic Partner, Sonance also provides unique strategies that are not limited to the brand or even audio as a category. These strategies are intended to support the dealer across all levels of their business. Sonance has found success in coaching their unique approach to their dealer base through storytelling, making the most impact when demonstrated in house. They have hosted and continue to host industry-famous tours and demonstrations from the Sonance Studio at their headquarters in San Clemente, California. The invitation is open to all Sonance, James Loudspeaker, and IPORT partners and they welcome interested parties to inquire within. 

As a dedicated industry partner, Sonance discovered early on, the impact of showing dealers a behind the scenes look at the brand and its people. Over the years, Sonance established a popularity for their headquarters hospitality and facility tours to showcase their products, people, and culture. This unique experience has evolved with the brand, becoming a full-blown multi-day, in-house hosted tour, training, and demonstration in what is now called the Sonance Studio. The ability to showcase their beliefs in a fully immersive experience of real-life applications and demonstrations, surrounded by the experts who developed them helps to build a high level of buy-in from dealers as they begin to understand not just what Sonance makes, but why they make it. There is a huge impact on sales results for the dealers who leverage the Sonance Studio. Dealers who book the most in-person and virtual meetings are seeing the highest sales of the Sonance family of brands.  

The successful implementation of the Sonance Studio led the brand to think creatively of ways to deliver the experience with a broader reach. In March 2020, Sonance made a pivot and realized a need to provide these support tools virtually. This introduced version 1 of a virtual engagement campaign hosted by Sonance experts from the Sonance Studio. The sessions consisted of product education, Q & A, and overall brand story telling all from a laptop camera on a rolling cart that could follow along as the presentation moved throughout in the studio. 

After the initial pandemic-driven shift to virtual meetings, Sonance quickly saw the value and impact, driving the company to explore more options for virtual engagement. Leveraging the growingly popular VR technology that allows virtual spaces to be self-driven and interactive, Sonance released STUDIO360. As a virtual support tool, Sonance STUDIO360 invites partners to engage in a 3-dimensional digital representation of the Sonance Studio in San Clemente, CA. 

The space is meant to be explored and engaged with as the dealer learns about the Sonance and James Loudspeaker product offerings, sales strategies, and brand differentiators. Clickable content includes product specs and feature pop ups, as well as engaging and informative videos that drive the experience throughout the virtual showroom. In addition to clickable product education tools and engaging video content, the STUDIO360 tool offers a calendar scheduling feature for dealers to book time with a Sonance and James Loudspeaker expert. These guided tours can be booked for video format sessions with a Sonance trainer live from the Sonance Studio, or the tours can be booked for on-site, in person Sonance Studio visits. The Sonance STUDIO360 tool is live and active for Sonance and James Loudspeaker dealers to explore now. Visit sonancestudio.com to get started and experience it for yourself.