platinum Supporters
We are honored to have you as part of the Home Technology Association community of industry-leading brands that advance HTA’s mission of home technology excellence and exceptional client experiences.
Below are recommended practices to help you maximize your investment in the HTA Supporting Brands program. Whether your goal is to attract more dealers, specifiers such as architects, interior designers, and builders, or homeowners, the following guidance will help you get the most value from your partnership.
If you are looking to add new dealers, give them an incentive to try your product or service and let us help you promote it to HTA Certified dealers. This is a great way to get a dealer’s attention. Especially now with dealers so busy, it often takes something special to make them invest in a new brand, product category, or service.
Likewise, if you are looking to drive additional engagement from existing dealers, create a program that incentivizes dealers to sell into additional categories, to go deeper with your product line, add new services, or sell in larger quantities.
See current programs for newly certified dealers here and existing dealers here. Create your own unique dealer incentive program and email Josh Christian at jc@htacertified.org with the details and we will promote it.
HTA staff is happy to send a list of all certified integrators in a spreadsheet (you can instantly view our column-sortable dealer list at this link). Have your staff or rep firms reach out and introduce your brand to HTA Certified integrators via phone introductions. Leverage the fact that you are part of the HTA family as they are. It will make a cold call much warmer.
If you have created an incentive program for them, your call is a perfect opportunity to draw special attention to it.
If you are a Platinum tier sponsor, we recommend giving us your dealer-facing article first (see tips below to create an effective article) so you can reference the article during the call or email them the article link after the call.
Platinum-tier supporters, you have a unique opportunity to share your brand story directly with HTA Certified dealers through an article written specifically for them. This is your chance to explain what makes your company unique and how working with you can help dealers become more profitable, differentiated, efficient, or design-focused.
Integrators benefit most from clear examples of how your brand solves real problems they face, or problems faced by homeowners and the design and build trades. Dealers are also eager for practical sales tips and strategies that help them develop lasting relationships with the design and build trades.
One effective article approach is to interview an HTA Certified integrator who uses your product or service and have them explain why. You can find a sortable list of HTA Certified dealers here. You may review existing dealer articles at this private URL to see what others are doing: https://htacertified.org/app/resources/.
We recommend submitting your dealer-facing article as soon as possible, ideally within a few weeks of becoming a supporting brand. If you would like help creating an article, email Jeff Bassetti at jeff.bassetti@htacertified.org, he can connect you with professional writing resources who can develop the article for you.
The HTA welcomes your help in reaching the best dealers in your network who are not yet HTA Certified.
As an HTA supporter, you can offer HTA application fee waivers, a $400 value, at no cost to you. Silver supporters receive ten waivers, Gold receive twenty, and Platinum receive thirty. Please review our column-sortable list of HTA Certified dealers here to see who is already certified, or we can email you a list of all dealers if you prefer.
When your top dealers become HTA Certified, everyone wins. Dealers close more business. You gain more profitable partnerships. Clients receive a better technology experience. HTA adds another high-quality integrator.
For a ready-to-send HTA benefits introduction email, contact Josh at jc@htacertified.org
Webinars are a strong way to promote your company and products. Host a webinar that showcases your brand’s key benefits, using the dealer-focused article ideas noted above.
Once scheduled, provide the HTA at least one month’s notice. We'll help promote it. Platinum-tier supporters may use HTA’s Zoom Webinar account. HTA will handle registration and deliver a full list of registrants.
We continually work to expand our social reach to top integrators, architects, builders, interior designers, and the public. Please follow the HTA on our social media channels, all linked in the footer of this website. We encourage you to share or repost HTA content. Working together helps spread the message of industry excellence to the right companies and individuals.
As a supporter of the Home Technology Association, you are investing in an organization that stands for quality and consumer satisfaction. We encourage you to proudly demonstrate your commitment.
HTA has created Supporting Brand logos for your use. Display the HTA Supporting Brand logo on your website and link it to your company’s HTA microsite page or to this dedicated page explaining WHY you support HTA (a headerless/footerless version of this page is at this link).
Two logo versions are available: a general logo and a tier-specific logo. All logos can be downloaded here.
We offer two highly valuable resources you can share on your website: the HTA Technology Budget Estimator and the Project Technology Assessment forms. These two tools help raise the bar for the entire CI industry.
1 – The HTA’s Technology Budget Estimator
You may embed HTA’s Technology Budget Estimator directly on your website and access all budgets created with it.
This tool benefits your dealers, end users, and design and build partners by educating potential clients about realistic technology budgets from the very beginning. It shifts sticker shock away from the dealer and toward HTA’s brand-neutral, industry-standard calculator. Feedback shows that clients who use this tool are less likely to shop around, helping steer homeowners away from low-ball providers and inferior products that harm the industry’s reputation.
Contact Jeff Bassetti here to embed it.
2 – Project Technology Assessment forms
If your product mix serves the design and build communities, we recommend sharing the HTA Project Technology Assessment forms on your site.*
These forms are targeted to architects, interior designers, and builders. They highlight the full scope of systems integrators provide and encourage design and build pros to plan for technology needs EARLY in their process. They also direct design and build pros to your most qualified dealers.
You may share either the links or the PDFs using the two versions below. The forms are identical, though the lead in verbiage is targeted to different audiences.
Design team link (for architects and interior designers)
Build team link (for builders and remodelers)
Baker International Group provides a strong example of how to feature these resources; click here to see.
* If your team or your rep firms call on the design and build trades, we have a special version that we can brand for you (or your rep firm)
Your dealer finder already helps users locate integrators. Adding HTA Certified and HTA Design Partner to your dealer finder designations gives homeowners and the design and build trades immediate clarity on which firms are proven, design-aware, and collaborative. These markers significantly reduce the risk of poor installations, service issues, and damaged brand perception. When projects go well, your products look better, perform better, and get specified again. Ask us for specialized HTA logos for dealer finder use.
Platinum supporters can choose either a dealer-facing or public-facing article. If you choose to provide a public-facing article, it should inform specifiers, including architects, interior designers, and builders, as well as luxury homeowners, about your product or service. We recommend an advertorial format that begins with broad education about the category and naturally positions your product or service as the logical solution.
An effective approach is to interview an architect, interior designer, builder, homeowner, or HTA Certified integrator who uses your product or service and have them explain why they chose it. You may also embed videos in the article.
We recommend submitting your public-facing article as soon as possible, ideally within a few weeks of becoming a supporting brand. If you need assistance creating the article, email Jeff Bassetti at jeff.bassetti@htacertified.org. He can connect you with professional writing resources to help develop the content.
If your product mix serves the design and build communities, we recommend sharing the HTA Project Technology Assessment forms on your site.*
These forms are targeted to architects, interior designers, and builders. They highlight the full scope of systems integrators provide and encourage design and build pros to plan for technology needs EARLY in their process. They also direct design and build pros to your most qualified dealers.
You may share either the links or the PDFs using the two versions below. The forms are identical, though the lead in verbiage is targeted to different audiences.
Design team link (for architects and interior designers)
Build team link (for builders and remodelers)
* If your team or your rep firms call on the design and build trades, we have a special version that we can brand for you (or your rep firm)
Architects, interior designers, and other key specifiers need CEUs (Continuing Education Units) to maintain certain industry credentials. Many brands in the CI space offer one-hour CEU courses that educate specifiers on aspects of home technology related to their products. Do you?
If your goal is to build brand awareness and thought leadership with specifiers, a CEU course is an effective way to do both. Courses can be delivered by your staff, rep firms, or dealers. HTA lists each company’s CEU courses on the brand’s HTA category page. See the Lutron page as an example. Note the two classes listed in the right-hand margin.
For guidance on creating a CEU, visit this AIA page, and this IDCEC page.
Architects, interior designers, builders, remodelers, etc., each have their own industry trade associations. If you want to increase awareness among specifiers, consider becoming a member or sponsor of one or more of these related trade associations. We have a resource page here listing the major trade associations.
Each association has a way to get your brand in front of its members. Based on our outreach, these associations recognize that technology is increasingly vital to their members’ projects. Most of these associations host their own trade shows where you can exhibit.
In your dealer newsletter, encourage your dealers to join and actively participate in their local trade association chapters. Each association’s local chapter finder is available via the link above.
Set a quarterly reminder to keep your HTA profile pages up to date. When you launch new products or services, ensure they are reflected on your profile page(s). The quickest way to access your profile page(s) is to click your logo on this page.
We retooled the HTA website in early 2025 to make it instantly appealing to architects, interior designers, builders, and luxury homeowners. The visual refresh is immediately evident on the homepage carousel and the Inspiration Gallery.
Inspiration Gallery: A curated gallery of images and videos designed to showcase beautiful project photos and videos. Expose luxury homeowners and trade partners to your products through this engaging visual format. Each photo or video is overlaid with your company name and links to your HTA profile page. Silver-tier supporters can feature two photos or videos, Gold-tier gets five, and Platinum gets ten.
Homepage carousel: Every five seconds, a new photo or short video displays in the homepage rotator. Your branding is overlaid on the photo or video and 'clicks through' to your HTA profile page. Gold-tier supporters can feature one photo or video, and Platinum-tier gets two.
Instructions for adding photos and videos are available at this link.
Beyond adding videos to your HTA profile pages, HTA maintains YouTube and Vimeo pages where we can increase your videos' exposure. If you have any product, project, or educational videos you would like us to include on our YouTube and Vimeo pages, please email Jeff Bassetti here and share those links.
gold Supporters
