When homeowners purchase a Sony home theater solution, they know they are getting the best technologies that deliver an unparalleled audio-visual experience and peace of mind that comes from a company with over 75 years as a global technology and content creation leader. Sony products are used in the creation of movies, music, television shows, and major sporting events.
Yet, with so many brands and technologies available, why choose Sony no matter what the room conditions are like? Sony is a household name worldwide. Renowned for unparalleled quality, Sony televisions and home theater systems is the brand people trust. HTA Certified integrators choose Sony because they know Sony delivers the best performance every time. When it comes to home theater, the number one consideration is picture quality and Sony delivers like nobody else while ensuring robust controllability and seamless integration with all major system control manufacturers.
Sony offers several technologies that maximize the customer experience, and each has its place and is most effective depending on the ambient light. With that in mind then, which Sony technology does an HTA integrator choose for each installation and why?
From Darker Rooms to Brighter Rooms
OLED is an acronym for “organic light emitting diode” and is a fairly new technology. As its name indicates, an OLED screen has a panel consisting of an organic substance that glows with no need for a backlight. Each pixel emits its own light and can be individually controlled. While standard backlit panels dim the backlights to increase contrast and black levels, an OLED display turns off each pixel in black areas to create the richest blacks and exceptional contrast for a true-to-life picture. Sony’s OLED-based BRAVIA XR™ televisions represent the ideal choice when balancing performance and budget is key.
QD-OLED is a hybrid technology using the quality of OLED TV but with higher brightness and color level utilizing quantum dots. The result is a TV that displays the stunning brightness, contrast, and the richer blacks of OLED but at a higher level.
What does this mean for the customer watching a QD-OLED Sony Bravia XR television with XR Triluminos Max? When viewing their favorite sci-fi show, the blackness of outer space will be just that – a deep black, not washed out. There isn’t a bad seat in the house. Wherever anyone is sitting – up front, farther back, or at a 45-degree angle, the higher peak brightness and more vibrant colors of the QD-OLED images will look the same to everyone.
Managing The Brightest Rooms With Mini-LED
Mini LED correlates to the backlighting rather than the pixels and uses thousands of tiny LED bulbs that combine with dimming zones to provide accurate lighting in brighter areas of the picture and richer blacks in the darker regions. The main benefit of Mini LED over conventional LED TVs is the LED backlights are smaller, and there are a lot more of them. This increased precision ensures images are more vibrant, brighter, and with the darkest black levels. All these features, combined with Sony X-Anti Reflection technology, make Sony’s Mini-LED models perfect for the brightest rooms with the lifelike visuals nearly jumping off the screen.
And if you really want to go all out and turn your home into the ultimate visual experience, there is always the option of Sony’s 4K Laser Home Cinema Projectors, or integrators can install a Sony Crystal LED (CLED) full-wall video display that transports you — via the video wall — from the hectic pace of modern life to the stunning beaches of the Maldives, the majestic Himalayas, the Great Barrier Reef, or whatever strikes your fancy.
When it comes to cinematic authority, no home theater brand has Sony’s credibility. The best way to experience what Sony offers is with a demonstration, which any Sony integrator can help you with.
To learn more or to connect with an HTA-Certified Sony integrator, contact the Home Technology Association. The HTA is the professional trade association representing the US$505 billion consumer technology industry, which supports more than 18 million American jobs.