FAQ - How does HTA Certification benefit my business?

In a nutshell, by leveraging your HTA Certification status and sharing the HTA Certification Defined page with a prospective client, you focus the buying decision on competence instead of a lower price. If your company meets the HTA's stringent certification criteria, you will receive the following benefits:

• Sales: HTA Certification helps change the hiring decision from price to competence.
• Sales: HTA Certification lends credibility & trust in your company's abilities in a similar way that Michelin stars recognize the best restaurants, how 5-star safety ratings validate an automobile's safety, and how the best diamonds are GIA or EGL rated.
• Sales: gives you a legitimate reason (HTA Certification status) to have non-certified firms disqualified from bidding.
• Sales: gives your architect, builder, and designer partners a defensible reason to say No to accepting bids from non-certified firms. In surveys, 9 out of 10 trade partners would rather hire an HTA Certified integrator over a non-certified firm.
• Sales: online access to the exclusive 'HTA Sales Closer Tool,' giving you time-tested strategies to solve sales closing roadblocks.
• Sales: leads from the HTA Certified Installer finder tool, which is also embedded on the NKBA's website.
• Sales: personal references and video testimonial from the HTA's CEO
• Sales & Marketing: the distinction of a published third-party company certification that legitimately sets your firm apart from less-qualified companies.
• Sales & Marketing: we encourage the use, sharing, and republishing of the HTA's educational articles on your blog and in your proposals, designed to answer client questions and pushback.
• Marketing: direct outreach on your behalf to architects, builders, and interior designers.
• Reputation with consumers: a consumer-facing standard proving you are amongst the top 10% of home technology integrators in terms of technical ability, customer service, and company reputation.
• Reputation with the trades: HTA Certified dealers can opt into the HTA Design Partner program, which gives architects, builders, and interior designers the trust they need to bring you to their projects early.
• Exposure: Have your projects featured on our homepage photo/video rotator and Inspiration Gallery
• Validation: clients researching your company will see HTA as validation of your company's competence—an instant credibility booster.
• Education: the HTA website educates homeowners and trade partners on how to hire the best integration firms.
• Education: the HTA has relationships with builder & designer associations and educates them on what you do, when to bring you to their projects, and how to hire the best integrators.
• Education: the HTA created the 'Project Technology Assessment' form that is shared with builder and designer associations, designed to get integrators hired early in their process (HTA dealers get a custom version of the form). This HTA-branded form is now on the NAHB's website as a resource for custom builders.
• Education, Community & Growth: attend exclusive HTA members-only sales, strategy, and growth webinars. See the 2025 slate of HTA webinars here.
• Education & Sales: the HTA Budget Calculator educates, prequalifies, increases project sizes, increases the number of subsystems sold, causes consumers to shop around less, and validates your proposals. It may be embedded in your website. You never need to ask for a client's budget again. It is embedded on the NAHB's website for use by custom builders, too.
• Efficiency: Revamping your sales process with the HTA method reduces the time it takes to close the sale and lessens or eliminates the need for value engineering.
• Pride: HTA Certification instills a sense of pride in the entire staff. Prove to your staff that your company really is amongst the best in the business.