Los Angeles, CA (November 11 2024) – The Home Technology Association (HTA) — recognized for setting the gold standard for home technology integrators — is proud to announce the expansion of its HTA Certification program to the United Kingdom. This milestone comes in response to demand from UK-based integrators seeking to distinguish themselves with the HTA's mark of excellence.
UK integrators can now join an elite group of integration firms that provide first-rate technology experiences for homeowners and serve as technology design partners to architects, interior designers, and building professionals. The certification is a testament to a company's technical proficiency, exceptional customer service, comprehensive aftercare, and sterling industry reputation.
“Since the HTA launched in 2017, we learned quickly that top integrators throughout the globe are looking to differentiate themselves from the ‘AV guys’ that have hurt the reputation of the home technology integration industry,” said HTA CEO Josh Christian. “We look forward to bringing the HTA Certification standard to the United Kingdom, helping qualified integrators there earn the business they rightfully deserve, and helping raise the stature and importance of integrators to the UK’s design and build communities.”
The HTA has already updated the HTA Certified integrator locator and calibrated their technology budgeting tool for UK users. When visitors use the HTA Certified locator or budgeting tool, it will automatically sense the country where the user is (for the UK, U.S., and Canada).
With this expansion, UK integrators, homeowners, builders, architects, and interior designers can now leverage the full suite of HTA resources. From educational articles, to the technology budgeting tool, technology checklists, a sales closer tool, and the HTA Design Partner program, the association continues to lead the way in supporting its HTA Certified integrators. This makes it easier for integrators to forge relationships with the design and build trades and provide better technology experiences for homeowners and related trades alike.
The four founding UK-based HTA Certification integrators gave the following feedback:
“HTA assurance establishes we are who we say we are, we can do what we say we can do, and we have a track record of successful projects and happy clients to prove it. Only when companies are measured can they be compared, and HTA is the tool by which to be measured. We are proud to spearhead their adoption outside of the U.S. and Canada and bring their determined due diligence to a wider audience.”
- Kevin Andrews, Founder and Creative Director of Ideaworks in London, England
Advances in technology have ironically opened the market to companies who — regardless of their level of experience, skill, or knowledge — are quite easily able to gain access to equipment. There is no organization, group, or association where we can all come together to help keep these standards high, until now. We really hope by embarking on this journey with the HTA we can inspire other companies to step up and help us make this industry what it needs and deserves to be.
“After a tour of our Experience Centre, most homeowners' reaction is, ‘I want all of this awesome stuff!’ but of course very few are able or prepared to pay for everything that's on offer. The HTA budget calculator helps the homeowner decide where they want to focus their budget in a matter of minutes, which is a huge time-saver for both the integrator and the homeowner.”
- James Ratcliffe, Owner of Homeplay Ltd in Weybridge, England
“We are delighted to acquire the Home Technology Association (HTA) Certification. This certification ratifies our 25 years of technical expertise, excellent customer service, the highest quality of delivery and an unparalleled reputation within the residential and hospitality sector. We are looking forward to being a part of the HTA.”
- Steven Worrell, Managing Director of Smartcomm Ltd in High Wycombe, England
“Advances in technology have ironically opened the market to companies who — regardless of their level of experience, skill, or knowledge — are quite easily able to gain access to equipment. There is no organization, group, or association where we can all come together to help keep these standards high, until now. We really hope by embarking on this journey with the HTA we can inspire other companies to step up and help us make this industry what it needs and deserves to be.”
- Simon Fulstow, Founder and Managing Director of SONA Projects in Cheshire, England
Some of the above quotes have been shortened. The unedited quotes, along with quotes from manufacturers, trade partners, industry reps, and North American integrators, can be found here.
Well-qualified integrators can apply for HTA Certification at https://htacertified.org/apply.
Images for use:
General HTA Certified logo
HTA Design Partner logo
About the Home Technology Association
The Home Technology Association (HTA) created the first and only standard of excellence for home technology integration firms. The HTA gives the best-qualified technology integrators a prestigious certification to differentiate these exceptional firms. HTA Certification is a badge of quality, designed to help homeowners get consistently first-rate technology experiences. Homeowners, builders, architects, and interior designers that hire HTA Certified integrators have peace of mind knowing they are working with truly professional firms that have passed the HTA’s rigorous certification process, which focuses on technical competency, first-rate customer service, aftercare support, and a positive business reputation.
The Home Technology Association is also the creator of the HTA Design Partner and HTA Technology Partner programs designed to elevate the role of qualified home technology integrators as technology design consultants that trade partners should include on all their residential projects. In addition, the Home Technology Association actively collaborates with design and build trade associations such as AIBD, IDS, NAHB, NARI, and the NKBA. The HTA helps bridge the design and collaboration gap between the home technology integration industry and design and build professionals. This is accomplished via educational articles, webinars, classes, budgeting tools, technology assessment forms, a brand Resource Guide, and an integrator finder tool to help them incorporate technology into their projects easier. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, Facebook, Instagram, YouTube & Pinterest.
HTA Media Contact
For interviews or media inquiries, please contact Katye (McGregor) Bennett of KMB Communications by phoning (406) 446-1283 or emailing katye@kmbcomm.com.
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