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The Home Technology Association has another slate of 'Mind Share' webinars designed to make HTA Certified integrators even more successful in 2023. These series of webinars are exclusively for HTA Certified integrators and HTA supporting brand members, except for the February 8th and March 22nd webinars which are open to all (these were recorded and are at the HTA's YouTube channel at this link). These one-hour webinars are at 11am PST / 2pm EST. 2022 webinar topics here. 2021 webinar topics here. All webinars are recorded for later viewing by HTA Certified integrators.
OK, now that we caught your attention with a gloomy title, let's get real. The CI Industry is not lined with dead bodies from past businesses gone awry, in fact, running a decent CI business that seems to spin off cash is relatively easy. As an industry, we have enjoyed a constant stream of demand since the last recession more than 13 years ago. That recession did lead to many integrators shutting their doors, and some in a very abrupt fashion. What indiscretions in your business are being clouded by revenue growth, and what happens when the business cycle changes? What leading indicators are you using to see around the corner? What is your plan of attack when problems are on the horizon? Who is even looking at the horizon? This webinar will cover topics such as:
Closing projects will be more important than ever as the economy pulls back. You will need to throw everything you have on each pitch in order to close the project. This webinar will share closing tips and techniques with an emphasis on how HTA sales tools make this an almost unfair advantage. This webinar will cover topics such as:
A long-standing problem integrators suffer is being hired too late. As we know, it is vital that the client’s technology needs are considered early to avoid compromises, change orders, and project delays. The HTA recently launched the HTA Design Partner & HTA Technology Partner program to fix this disconnect. The resulting “Rules Of Engagement” creates professional harmony between architects, interior designers, builders and integrators. Tune into this webinar to learn:
It has been a while since you have thought about marketing, now is the time! The HTA wants to help you get the best ROI on your marketing efforts. Tune into this vital webinar to learn:
What is EOS and why are the top integration firms integrating EOS into their business? EOS stands for Entrepreneurial Operating System and is a set of business concepts, principles, and tools that help business owners run more successful businesses. This webinar will cover topics such as:
We all know that service contracts are a great way to take care of your clients’ ongoing technology needs, provide speedy service, and earn recurring revenue. This webinar builds on this foundation with client solutions for the ever-increasing security threats both physical and digital. You do not need to sell alarm systems to benefit from security-based RMR opportunities. Attend this webinar to learn:
Many top integrators lead with lighting as it's a topic that resonates with all architects and interior designers. As the CI channel is increasingly embracing lighting fixture sales, the question comes up...should you add a lighting designer to your team or should you work with a 3rd party lighting design professional? This webinar will cover:
Electricians are your competition already. Does it make sense to start your own high-voltage business? In this webinar, we will cover:
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