The HTA has an awareness campaign that encompasses direct marketing, digital marketing, trade shows, and traditional advertising. The Home Technology Association has also built relationships with national design and build trade associations to let them know about the HTA Certification standard and how to find the most qualified integrators (see our relationships here).
Additionally, we will (optionally) reach out to HTA Certified integration firm's architect, builder, and interior designer partners, proving to them why it is in their and their client's best interest to only hire HTA Certified firms.