Product Spotlight: These Products From Sonos Are the Perfect Add-On to Any Sale

HTA Certified dealers love Sonos because—among many other things—it allows them to easily add brilliant sound to any room, big or small. Whether it’s the main family media room, a secondary bedroom, or patio, Sonos speakers and subwoofers represent effortless listening for the homeowner and are incredibly simple to set up and install. Here, we spotlight Sonos Sub Mini and Sonos by Sonance Architectural and Outdoor speakers, which can round out your home technology offerings and are the ultimate add-on sale for the home technology pro. 

Add Bold Bass in more Rooms with Sub Mini 
Sub Mini is a new product in the Sonos lineup that has already had great response from consumers. Pair Sub Mini with a Sonos soundbar (like Sonos Beam or Ray) or speaker (Era 100) to enhance your clientele’s streaming experiences with minimal setup headaches.

Introduced last September, Sub Mini deepens your clients’ enjoyment of TV, music, and more with bold and balanced bass. It’s ideal for smaller rooms, and you can place it anywhere in the space. Building on the award-winning design of Sonos Sub, Sub Mini connects wirelessly and delivers rich, clear low end in a more compact, cylindrical design. Available in black and white, the design is popular among homeowners for its almost sculptural appearance, which feels like a natural addition to their space.

Under the Hood of Sub Mini
How does the Sub Mini deliver all that powerful bass in a compact form factor?  Dual custom woofers and advanced processing generate deep, dynamic low end with no buzz or rattle, helping the audience feel more immersed. Within the acoustically sealed cabinet, both woofers face inward to create a force-canceling effect that neutralizes distortion. Meanwhile, advanced digital signal processing maximizes bass response and reproduces the full-toned bass expected from a much larger subwoofer for a richer, more powerful sound experience.  Sub Mini features Trueplay, which smartly adjusts the bass for the product’s surroundings. 

Designed to Disappear: Sonos by Sonance Architectural Speakers
Where the Sub Mini brings bold design, the Sonos by Sonance Architectural line recedes into the background like a high-performance chameleon. A few years ago, Sonos partnered with Sonance—one of the premiere architectural speaker companies in the country (also an HTA Supporting Brand)—to produce this innovative collection of installed passive speakers for indoor and outdoor applications. 

The In-Ceiling and In-Wall Speakers disappear into any space while providing clear sound, even coverage, high-quality performance, and ease of use. The meticulously engineered grilles can be painted to match walls and ceilings for a sound system that doesn't compromise home design. 

Aside from the speakers’ unobtrusive aesthetic, the Sonos by Sonance Architectural line is optimized for installers and introduces the Sonos experience to architectural speakers. In fact, this collaboration marks the first time that architectural sound has been engineered for a specific amplifier. By connecting to Sonos Amp (up to three pairs of Sonos by Sonance Architectural speakers can be powered by a single Amp), users can experience all the benefits of the Sonos ecosystem via every speaker. This includes harnessing Sonos’ easy-to-use app that works with nearly 140 streaming services—Spotify, Apple Music, Soundcloud, Pandora, SiriusXM…you name it.

How Sonos Architectural Speakers Benefit the Home Tech Pro
While the design of these speakers is decidedly camouflage, the sound is no wallflower. All Sonos Architectural speakers have dynamic bass processing to enhance low frequencies for a richer listening experience. Sonance’s years of experience building speakers that deliver high performance in a low-profile design is front and center in the sound quality of Sonos’ architectural speaker line. 

Additionally, these speakers offer real benefits for the home technology professional, such as the ability to dial in the sound swiftly and with little fanfare. When paired with Sonos Amp, the In-Ceiling and In-Wall speakers’ unique hardware signature unlocks Trueplay, which smartly optimizes the EQ to compensate for the room’s size, construction and furnishings. 

“When we installed a set of Sonos by Sonance In-Wall Speakers in our showroom, powered by a Sonos Amp, I thought they sounded about the same as comparably priced in-walls from other manufacturers we had used in the past. Then we turned on the custom DSP setting, and WOW! You would’ve thought we added a subwoofer to the room, for the amount of improvement noted in the low end! From that point on our favorite demo was to play those speakers for a customer, toggle the custom DSP on and off, and let them hear the difference themselves,” says Dave Dryland from Gibson Sound and Vision.

The Sonos by Sonance Architectural line also includes Outdoor Speakers that allow homeowners to take the party outside. These passive speakers also benefit from Sonance’s long-standing history in outdoor audio, offering full, detailed sound in the backyard or patio all year round while withstanding humidity, water, salt spray, heat, UV rays, and freezing temperatures. Also, like the in-wall and in-ceiling models, the outdoor speakers are used with Sonos Amp to deliver all the benefits of the wireless multiroom Sonos experience. As a side note, Sonos dealers have been pushing for Outdoor speakers in black, which are now available!

Why Offer Sonos? 
HTA Certified dealers benefit greatly from adding Sonos to their lineup. For one, the company is well-known amongst consumers for providing a premium listening experience and thoughtful design, and is often asked for by name. Having a recognizable product on your line card gives homeowners confidence. 

Sonos is also prioritizing its sustainability efforts, which are increasingly important to conscientious homeowners. The company is committed to making shipping more efficient, environmentally friendly, and less costly.  

Then there is the added bonus of offering your clients a product that is so versatile that it can be introduced to any room as an add-on to other smart home systems. Sonos systems are shockingly easy to install and benefit from regular feature updates thanks to Sonos’ software. 

What are you waiting for? Add Sonos products to your lineup and begin enhancing smart home projects of any size, become a Sonos Dealer today.  

Sonos' contact information is to the right (or below if viewing on a mobile device).