Sonos Simplifies Spatial Audio for AV Integrators

For decades, Sonos has revolutionized home theater and music experiences with products that look as great as they sound. Driven by our hunger for innovation, we created Sound Motion™ to break the boundaries of what’s possible by a single speaker, bringing this industry-first transducer technology to home theater where demand for extraordinary sound is equal to designs that fit modern living spaces. Built into its next-generation soundbar, Arc Ultra, Sound Motion™ represents a significant leap forward in multi-channel audio.

Modernizing Multi-Channel Audio
With a new, flatter and compact woofer to deliver low frequencies, Sonos was able to create an all-new acoustic architecture from the ground up that not only delivers up to double the bass of its predecessor, but an unprecedented 9.1.4 spatial audio experience, all in a sleeker, sophisticated design. Arc Ultra delivers a massive soundstage that accurately positions sound around the room and unparalleled dialogue clarity so you can hear every word exchanged, giving you new levels of immersion right from your living room. This approach challenges the traditional notion that powerful audio requires a room peppered with multiple speakers, making it an ideal product for AV integrators who can now deliver home theater and music enthusiasts with an impressive 9.1.4 spatial audio experience with a single soundbar. 

Setting New Performance and Installation Benchmarks
After years of ups and downs, consumer demand for dedicated home theaters is on the rise. New technologies like Dolby Atmos are fueling the resurgence, yet creating complications for integrators tasked with properly positioning multiple individual speakers within a room. The Sonos Arc Ultra soundbar offers a single solution that sets a new benchmark in home theater audio, delivering an expansive Dolby Atmos soundstage from 14 custom-engineered drivers, Sound Motion™ technology, specialized waveguides, and Sonos’ Tune with Trueplay app. This suite of innovations enables the Arc Ultra to achieve rich, dynamic sound that adapts perfectly to any room. Trueplay ensures that no matter where the soundbar is positioned, the audio will be optimized for the space, making setup flexible for both integrators and end-users. Speech clarity is further enhanced with a built-in Speech Enhancement feature, allowing integrators to fine-tune dialogue levels to meet client preferences. This level of customization is essential in eliminating potential callbacks, as customers enjoy their optimized settings right from the start.

In addition to its impressive audio capabilities, the Arc Ultra's aesthetic and minimalist design make it a standout choice for modern interiors. Its slim, curved profile and matte finish allow it to blend seamlessly with a room’s décor, offering an alternative to traditional speaker setups that can clutter the space. This combination of functionality and design addresses a growing trend in home theaters, which has seen a 43% increase in demand in 2024. For clients with streaming and voice control needs, the Arc Ultra is fully equipped, with these features seamlessly integrated for convenience. Demos are simple, and with HDMI eARC and intuitive app-enabled setup, integrators can showcase the Arc Ultra’s power and clarity with ease.

Boosting the Bass
Of course, every high-performance home theater needs a subwoofer, and Sonos' new Sub 4 is an ideal match for the Arc Ultra soundbar. As the company’s most advanced subwoofer to date, the Sub 4 features increased processing power, expanded memory, and inward-facing woofers to minimize distortion. Together, the Arc Ultra and Sub 4 provide AV integrators with a compelling spatial audio package that can transform ordinary rooms into highly sought-after immersive entertainment escapes.

Selling Sustainability
The Arc Ultra-Sub 4 combo aligns with the growing consumer demand for sustainability, a trend that continues to gain momentum. According to a recent study, 63% of consumers have made moderate to significant shifts towards sustainable practices in the past five years. Sonos is responding to this demand by reducing adhesives and silicon materials, cutting idle power consumption by up to 20% compared to the original Arc soundbar. Arc Ultra packaging is fully recyclable and 18% smaller in volume. A similar approach was applied to the Sub 4, which also achieves a 50% reduction in idle power consumption, underscoring Sonos’ commitment to greener product design.

Strengthening Commitment to Custom Integration Channel
The addition of Arc Ultra and Sub 4 enhances Sonos’ pro AV product line, reinforcing its dedication to the custom integration channel. These advanced audio solutions complement the Era 100 Pro speakers, offering AV integrators a compelling value proposition backed by a trusted brand. Furthermore, new apps enable seamless integration with third-party control systems, and exclusive, customizable products available solely through professional AV channels open up even greater revenue opportunities for custom integrators.

To learn more about Sonos’ custom AV audio offerings, please visit https://www.sonos.com/en-us/trades/installers 

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