The Home Technology Association (HTA) has announced its 2025 lineup of Mind Share webinars and 'Mastermind' discussions, designed to help HTA Certified integrators thrive. These webinars and discussions are yet another benefit for HTA Certified integrators and HTA supporting brand members, offering valuable insights to boost success. All webinars are one hour long, starting at 11 AM PST / 2 PM EST.
Starting in 2025, we’re introducing open-format “Mastermind” roundtable discussions on key topics. Unlike webinars, these are interactive Zoom meetings with cameras and microphones on, allowing you to ask questions, share insights, and learn from peers and vendor subject matter experts. These sessions are designed to encourage meaningful conversations and collaborative learning.
HTA Certified integrators and supporting brand members also have access to an extensive archive of past webinars, spanning topics from 2020 to 2024. Past webinar topics are at the following links: 2024, 2023, 2022, 2021.
Mastering Generative AI: From Basic Concepts to Business Transformations
(February 12)
This webinar offers a comprehensive overview of Generative AI, shedding light on its rapid advancements and its potential to revolutionize businesses. Discover the capabilities of Large Language Models (LLMs) and other AI technologies as they apply to various business functions. Gain insight into the strategic planning and ethical considerations essential for implementing AI successfully, while fostering an appreciation for human ingenuity and meaningful connections in the AI-driven era.
- Understand the fundamentals of AI and its daily applications.
- Understanding LLMs, their capabilities and limitations.
- Identify diverse applications of AI models in business.
- Learn techniques for leveraging AI in qualitative data analysis and content creation.
- The art and science of prompting.
- Discover Isar’s 5 Laws for success in the AI era.
- The path to AI success - a detailed blueprint for successful business implementation.
Special Guest Presenter:
Isar Meitis - MULTIPLAI
Watch the recording here
CI Success Simplified: Master Pricing, Compensation, and Cash Flow to Scale Your Business (March 19)
Are you ready to streamline your business operations and scale to new heights? Whether you are aiming to gain more control or elevate an already solid foundation, this webinar is designed with Custom Integration businesses in mind. Join us to uncover strategies that drive success in any market. What you will learn:
- Competitive Pricing: Discover how to set your prices to remain competitive without leaving money on the table.
- Effective Hiring and Compensation: Learn when to hire what to pay to keep your business running smoothly.
- Cash Flow Mastery: Gain insights into managing your cash flow to stay ahead of financial challenges.
Ready to sharpen your edge and unlock your full potential? Let’s get to work!
Presenter:
Matt Bernath - VITAL
Do You See the Light? Do You SELL the Light? (April 23)
Lighting fixtures have become one of the hottest categories in the CI channel, but they’re unlike most other products you design and sell. Are you actively selling lighting fixtures, or are you interested in starting? Either way, join us for an open-format “Mastermind” roundtable discussion.
This is your chance to ask questions, share insights, learn from vendor subject matter experts, and exchange tips with your peers. This is not a webinar—it’s an interactive Zoom meeting where cameras and mics are on, fostering real-time conversation and collaboration. Register today, and let’s learn and grow together!
Get Hired Early: Change Your Firm's Perception from Subcontractor to Technology Designer (May 22)
Elevate your role from a subcontractor to a sought-after design collaborator. Learn how to position your expertise early in the project timeline and become an indispensable part of the design team. This webinar provides actionable strategies to help you gain recognition as a technology designer by architects, builders, and interior designers, shaping projects from the start.
What You'll Learn:
- Master the art of communicating your value to design and construction professionals.
- Strategically position yourself as an integral part of the design team, not just a subcontractor.
- Secure early project involvement to influence technology integration and elevate project outcomes.
Watch the recording here
Grow Your Business with Videowalls While Avoiding Common Pitfalls (October 8)
DirectView LED (DVLED) has become a major player in the CI channel and is poised to represent a growing share of your video sales. However, specifying, installing, and servicing DVLED systems comes with unique challenges that differ from traditional video solutions.
Join this open-format “Mastermind” roundtable discussion to ask questions, share insights, learn from vendor subject matter experts, and discover how to avoid common pitfalls in the field. This is not a webinar—it’s an interactive Zoom meeting with cameras and mics on, designed to foster meaningful conversations and shared learning. Register today and let’s grow together!
Watch the recording here
The Secret Sauce to Selling & Configuring Rockstar Networks (October 15)
Strong networks, especially reliable Wi-Fi, are the backbone of every system you install. While we, as professionals, understand their importance, convincing clients to invest in superior network solutions can be a challenge.
Join this open-format “Mastermind” roundtable discussion to discover effective selling strategies, exchange insights with peers, and get answers to your questions from network design experts. This interactive Zoom meeting is designed for open conversation and shared learning. Register now and take your networking skills to the next level!
Watch the recording here
HTA Tools That Turn Builders, Architects, and Designers Into Partners (November 19)
You earned the certification. Now make it pay off. In this peer panel, HTA Certified integrators show how small shifts in approach win architects, builders, and designers. See how they get involved earlier, use the HTA Budget Calculator to set credible ranges in minutes, and deploy the Project Technology Assessment form to expand scope and prevent change orders. You will leave with real examples and quick wins you can use right away.
What You'll Learn:
- A simple outreach sequence that gets you hired early
- How to get architects and builders to share the Budget Calculator with clients
- How to use the PTA form to surface wider scope
- Language that positions HTA Certification as risk reduction for the design team
Watch the recording here
* If you are a well-qualified integrator who is not HTA Certified, apply for HTA Certification here. If you would like to become an HTA Supporting Brand, please contact us here.
